Designers who changed the web
A handful of designers whose small decisions ended up shaping how the whole web looks and feels.
Small decisions, big reach
Most of the web's visual habits, like blue underlined links or the hamburger menu, started as one person's answer to a specific problem, long before they became a convention.
Standards over signatures
The designers who mattered most were rarely chasing a personal style. They were solving for clarity, and clarity travels.
It is worth remembering that every "obvious" pattern on the web was invented by someone who was guessing, carefully, at the time.
